Last week the LEWIS team had the privilege of supporting The Holmes Report team at the second Global PR Summit in Miami. The event is a platform for the largest (and the smallest) players to discuss and debate the hot topics, trends and future of an industry that is as, if not more, fast-paced and dynamic than any other. The event theme was ‘global reputations, local relationships’ and delegates participated in sessions with research insights from agency heads through to unique conversations with authors like Douglas Rushkoff and Randi Zuckerberg.
You can read more on the sessions on the Holmes website, and we also covered some of our favourites here. Read about ‘Wired Women’ and ‘Five ways to be more creative’.
Our own panel session covered a meaty topic, that was reflected throughout the event, the challenges of global strategy and coordination. Led by Morgan McLintic, EVP at LEWIS who was joined by Stephen Forshaw, MD of corporate affairs at Temasek Holdings; Stéphanie Saissay, head of comms and social media at Adobe; Andrea Fuller, director of global communications at Recommind; and Emma Keates, PR manager at Unit4.
We’ll be posting more on the discussion and topic, and launching our white paper on the most effective global account management approaches and models, next week so be sure to tune in for that.
As official social media partner at the event ,we provided on-the-ground support to create, publish and amplify social engagement around the global event. The LEWIS Pulse team are seasoned pros at social media for events and last week was no exception. You can check out the interactive infographic the team produced which rounds up the event and its reach, just click on the image below.
Thanks to The Holmes Report team for putting on such a great event. We can’t wait until next year!
